Straight answers about marketing, budgets and the things agencies usually save for the pitch. Written properly, kept evergreen, free to take.
You're spending every month. Nothing's happening. Nine times out of ten, the reason is one of four settings Google switched on for you, and never mentioned. Here's how to check your own account in ten minutes.
Read the pieceWhat marketing support really costs, in-house salaries, freelancer day rates and retainers compared honestly, including the costs nobody puts in the proposal. Ours included.
Read the pieceMore thinking is on the way, written properly rather than quickly.
No forms. No email walls. No "just pop your details in." If it helps your business, that's the whole point, and if it helps enough that you want the done-for-you version, you know where we are.
Ten questions to ask any marketing agency before you sign, including the ones they hope you won't. Take it into every pitch meeting, including ours.
Download the PDF →Twenty checks across your website, socials, ads and listings, scored honestly. Find out what's working, what's leaking, and what to fix first.
Download the PDF →No content calendar filler. Everything here took longer to write than it takes to read.
Advice that's still true next year. If something dates, we update it or delete it.
If we wouldn't send it to a paying client, it isn't published here. Simple as that.