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Marketing Strategy

Don't waste your money, start with a marketing strategy

So many businesses come to us wanting to get started with a new website or marketing campaign but have no idea what their strategy is. Without the backing of a strong strategic foundation, you may not be able to expect success from your project. 

A marketing strategy can provide direction and structure, giving you and your business insights into your target audience, the messaging that they will engage with and the most suitable touchpoints to reach them on. Investing in a strong strategic foundation now, sets you up for long-term success.



Marketing Audit

Customer Profile & Journey

Strategic Objectives


Project Scheduling


KPIs & Metrics

Campaign Briefs

Brand Guidelines

Strategic direction for your marketing campaign

Image by Carlos Muza

At C&B Studio, we believe every business with a marketing function should start with a strategy. Without the focus of marketing objectives and tactics, set using the backing of strong research and analysis, a marketing campaign can lose its way very quickly. On countless occasions, we have seen businesses waste a lot of money because they didn't have the appropriate strategy in place before starting.


Whether its helping you understand your current market position, identify relevant industry competitors, refine your target audience, set objectives or assign strategic tactics, our marketing strategy is an all-inclusive document to give you insight and direction for your ongoing marketing campaign. 

The Benefits of a Marketing Strategy

Gives direction

One of the biggest benefits of any marketing strategy is the direction it can give the business. Setting out a well-planned marketing strategy will ensure your entire organisation is working towards the same goals.

Measures for success

Following a marketing strategy will allow you to measure success and better identify areas that require improvement in the future.

increases adaptability

In our ever-changing world, businesses need to be responsive and flexible. An effective marketing strategy will allow your organisation to predict and meet the changing demands of an agile market. By analysing and reviewing customers' expectations and needs, businesses can better identify new market trends and adapt their strategy as required.

Drives decisions

Strategy is what drives the decisions in your marketing. An effective strategy will help you decide where your budgets and resources are best spent. These decisions are crucial in ensuring your business has a profitable and sustainable future.

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